- It sounds dull - or, even better, ridiculous
- It does something dull
- It does something disagreeable
- It's a spinoff
- Institutions don't own it; and the analysts don't follow it
- The rumors abound: It's involved with toxic waste and/or the mafia
- There's something depressing about it
- It's a no-growth industry
- It's got a niche
- People have to keep buying it
- It's a user of technology
- The insiders are buyers
- The company is buying back shares
Full Credit to " One Up On Wall Street - Peter Lynch "
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