Philip A. Fisher

Paths to Wealth through Common Stocks : Philip A. Fisher

why stocks go up
1. There is an abnormal amount of assets behind each share of stock.
2. The dividend yield is abnormally high.
3. An increase in cash dividends is coming.
4. A stock dividend or stock split is coming.
5. The stock is abnormally cheap in relation to its earnings.
6. The earnings have been steadily increasing year by year.
7. The earnings are about to increase.
8. The sales are about to increase.
9. An appealing new product is about to be marketed.
10. The company is spending an unusual amount on research.
11. Occasionally (but oh, so very occasionally) because important changes are taking place in the management resulting from the appearance on the scene of one or more individuals of unusual business ability.